CharterSync Eyes Air Cargo Market

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Rudi Jones, Sales Manager, CharterSync
Rudi Jones, Sales Manager, CharterSync

By Alexis Dames

London-based air cargo charter technology company CharterSync has a new reason to celebrate. Recently, the company announced that Rudi Jones, a former member of the cargo-brokering team at Chapman Freeborn, will become the new Sales Manager.

Rudi Jones has over 15 years experience including positions with Servisair and Thomas Cook. Jones recently acquired responsibilities at CharterSync to establish new relationships with airline operators, logistics companies and freight forwarders. Jones’ fundamental knowledge about the inner workings of the industry will become part of CharterSync’s strategic plan.

Ed Gillett, co-founder and director of CharterSync, remarked, “Jones’ appointment is a step forward in the CharterSync’s strategic vision. Combining his wealth of experience with our innovative technology will result in the perfect harmony of automation and personalized service, giving an unparalleled level of support to our clients.”

A Revolution For Air Cargo Charters
Jones joins a small, knowledgeable and growing team at CharterSync that claims to have developed the fastest tool to book a Go-Now cargo charter.

Gillett and Watson
When two pilots, Ed Gillett and Simon Watson, realized they could streamline archaic and time-consuming methods of email and phone-based localization of aircraft through technology, the CharterSync solution was born. Gillett and Watson set out to connect forwarders and aircraft operators on a secure platform.

The Platform
The technology saves time and resources. It improves efficiency, transparency and communication. CharterSync’s platform enables clients to locate aircraft using algorithms capable of pinpointing a plane’s location that conforms to their requirements. Through an interactive map selector that displays routing options, remaining crew hours and aircraft details, customers can easily compare options. After that, it takes only one click to request a Go-Now charter. This process takes only a matter of minutes.

How It Works
For the requesting and the receiving party, the end-to-end process of using CharterSync is a highly digitized and easy-to-follow procedure that takes a few steps to complete.
Like all modern cloud-based solutions, the platform can be accessed through mobile devices or desktop. Central to its design, the fully integrated system connects freight forwarders to aircraft operators. The process saves their charter agreements in an electronic format and places the required documentation in a convenient dashboard.

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The Freight Forwarders
To begin the process, freight forwarders initiate a request on the platform. This presents all available aircraft with a specified shipment. Then the operators receive an immediate alert and can quickly confirm the availability of the aircraft. Following this step, operators send a secure quote back to the freight forwarder who then, with one click, can accept the charter agreement. The whole process is completed in four easy steps.

Technically Speaking
One of the main technical advantages of the platform is that it expedites and enhances the process of finding an aircraft by providing real-time tracking.

This ensures that freight forwarders can visualize effectively all of the options available to them. Forwarders are now able to respond to their customers faster than ever before. Additionally, the company implements a process called Smart Load, where performance and limitations such as load checks, mass and balance and operational range are calculated for each aircraft automatically. This provides accurate and critical information to accelerate the shipment.
The platform integrates weather and map information to provide timely alerts if disruptions appear on the charter’s route. This feature, more than just ensuring safety, potentially saves time and resources to reschedule shipments if necessary.

The Latest Developments
Ed Gillett, added the following remarks regarding recent developments at CharterSync: “As well as this year’s demand from the pharmaceutical, energy and automotive sectors, we have recently seen a sharp increase in demand for AOG product in the last two months.

“Recently, the majority of AOG spare-part flights have been for stranded cargo aircraft, but with fewer connecting flights and schedules now available, stranded commercial flights are also increasingly reliant on our platform to access the parts they need quickly and efficiently. We’ve seen a spike in activity and anticipate this will be a growth area as international travel restrictions are gradually lifted.”
Gillett concluded, “The end-to-end booking platform will enable our freight forwarders to quickly locate the fastest charter solution for their urgent spare parts.”

Quoting Process
In a recent media interview, co-founder Simon Watson, mentioned that the company had processed some 13,000 requests since it began trading in 2019. He noted that through the platform the quoting process has been reduced to 4-5 minutes. These significant improvements will be a selling point for Jones to convey to clients in the time-critical markets the company serves.

Air Cargo Demand
Likewise, when we consider the surging demand for air cargo and the impressive numbers from North America where international demand has increased, it is easy to envision a demand for the company’s platform.
There are growth opportunities that would allow CharterSync and other companies in the technology industry to rise to new heights.