Etihad Cargo says it has transformed its organisational structure to enhance customer experience and drive growth. The new structure will enable the carrier to align more closely with the needs of its customers with a new allocation of regions and a dedicated Customer Experience Department.
The network is now divided into four regions managed by newly appointed directors: South Asia and Oceania (SAPAC, India, Vietnam, Australia) led by Bernard Lee; North Eastern Asia (China, Hong Kong and Macau, Korea, Japan, Taiwan) led by Jacqueline Han Lin Ni; Europe and Americas (North Europe, Central Europe, South Europe, UK and Ireland, Americas) led by Rainer Krammer; and Africa, Middle East and CIS (GCC, UAE, Africa, Levant, CIS) led by Grant Kemp.
The Customer Experience Department is led by Lubna Allaham and will develop additional customised customer-centric solutions.
Etihad Cargo has also appointed Rayan Alhaddar to the new role of senior manager of business development.
On 14 August, Etihad Cargo reported a 17% increase in tonnage in the first half of 2024 compared with 2023. Tonnage in the East increased by 19% and by 20% in the Western region The UAE saw a 15% growth.