Cathay Cargo has launched its ‘We Know How marketing campaign at a ceremony at Hong Kong Aircraft Engineering Company Limited’s hangar on 21 June. The event also formally introduced the newly rebranded Cathay Cargo with the first Cathay Cargo Boeing 747-8F to receive the new livery forming a dramatic backdrop.
Cathay Group Chief Executive Officer Ronald Lam hosted the event with guests of honour including Secretary for Transport and Logistics Mr Lam Sai-hung, Director-General of Civil Aviation Mr Victor Liu Chi-yung from the Civil Aviation Department (CAD), and Airport Authority Hong Kong Chief Executive Officer Mr Fred Lam Tin-fuk.
The campaign comes at a time when Cathay Cargo is developing links in its extended home market of the Greater Bay Area, just ahead of the forthcoming Three-Runway System at Hong Kong International Airport, which will become fully operational in late 2024.
