Cathay Pacific Cargo is launching a new Click & Ship digital booking platform progressively across its network. Customers can view prices and capacity, and book cargo with instant confirmation in just three steps through an intuitive booking interface.
Director of cargo Tom Owen said that over the past 20 years, the air cargo industry has lagged behind passenger airline sector where passengers can book tickets and other services online.
The platform gives a full overview of pricing, schedules, and flight availability on a single page with a booking page modelled on the passenger-booking page for intuitive ease of use.
While Click & Ship will only be available for registered customers in the first instance, the underlying digital foundations will enable other users to access Cathay Pacific Cargo’s pricing via third-party platforms and pave the way for a transition to dynamic pricing in future.