Abu Dhabi-based Etihad Cargo has launched an advertising campaign to bring home the importance of air cargo in everyday life.
In its first campaign under Etihad Airways’ new Beyond Borders platform, it celebrates the industry’s role in connecting people, communities and economies across the globe.
With striking visuals and storytelling, it humanises cargo, highlighting how fresh produce, pharmaceuticals, luxury goods or live animals are not just boxes in transit but impact daily life worldwide.
It also reflects Etihad Cargo’s focus on collaboration, with the campaign emphasising the strength of its partnerships in ensuring resilient supply chains and timely solutions that transcend borders.
Chief cargo officer, Stanislas Brun, says: “Every shipment tells a story. It’s never just an address. It represents trust, care and a connection that makes a real difference in people’s lives. Freight is more than the movement of goods – it is a vital force linking families, sustaining businesses, and keeping global supply chains moving.”
Alongside the campaign, Etihad Cargo will be launching its refreshed website etihadcargo.com on 9 October. It offers a cleaner interface and enhanced features, including simplified booking and tracking tools and the ability to monitor claims in real time.
