Valentine’s Day represents one of the most demanding logistics peaks of the year for the global flower industry, and CargoLand by LGG is once again fully mobilised to ensure seamless flows during this critical period.
Each year, hundreds of tonnes of fresh flowers arrive within a matter of days, requiring flawless coordination, strict temperature control and absolute reliability. At this scale, speed, temperature control and coordination make all the difference. Built around a cargo-first, 24/7 operational model,
Liege’s CargoLand hub says it handled 13,850 tonnes of flowers during this year’s four-week Valentine’s campaign, supported by 45 additional charter flights on top of regular scheduled operations.
Preparation for the big day started well in advance with ground handlers, freight forwarders, trucking companies, airlines and public authorities brought together to anticipate volumes, staffing needs and regulatory changes, including updated phytosanitary procedures and new regulatory requirements.
CargoLand said this ensured that sufficient human and technical resources were in place to absorb peak demand.
The majority of the flowers originated from Kenya, Ecuador, Colombia, Ethiopia and Latin American gateways such as Quito and Bogota. Fast airside-to-warehouse transfers and dedicated cold-chain infrastructure played a decisive role in protecting quality, with ULD-compatible cold rooms maintained at 2–8°C and contingency capacity available at all times.
Real-time visibility through digital tools, continuous coordination between handlers and truckers, and priority treatment allowed CargoLand to handle hundreds of tonnes per day while keeping dwell times to a minimum.
