E-bookings are carrier’s engine of growth

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Air France KLM Martinair Cargo reports that 91% of all bookings are now made through digital channels. The carrier says that over the past eight years, it has evolved from a simple online quote tool into the myCargo comprehensive digital service hub.

AFKLMP has also rolled out its CRM360 unified customer relationship management platform across 68 service stations worldwide. The deployment — executed over 16 months in 15 waves — concluded with the final go-live in Cairo for the Northwest Africa and Levant region.

Launched just two years ago, AFKLMP’s PLUS service delivers preferential handling and faster recovery in the event of operational challenges.