Volga-Dnepr Group ‘s AirBridgeCargo Airlines (ABC) says its digital bookings increased by 274% in 2021 compared with 2020.
The company has been developing its eBookings and eFreight systems on its website as well as approaching online booking platforms.
The carrier says it was one of the first cargo operators to join online booking platforms back in 2019, starting with Cargo.One followed by WebCargo and CargoAi.
It has worked closely with the booking platforms to expand online booking capabilities for customers in China, Japan, South Korea and other Far East countries.
Commercial director Alexey Zotov said: “With customers becoming more digitally minded, we aim to adapt the same digital experience they have become accustomed to as consumers and transfer it in the business-to-business environment. We have been in close dialogue with our key accounts to see how we could increase online bookings and integrate our capabilities into their internal transport management systems. This will enable more seamless customer experience and open new opportunities for further cooperation, including in the area of integrated logistics solutions which we are set to expand”.
In 2022 and beyond, AirBridgeCargo and Volga-Dnepr Group plan to transform their internal cargo management system to create smoother booking and confirmation, but also offer customer relationship management (CRM), invoicing and revenue management.