WestJet rolls out Priority product

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"Careantee" landing Toronto-Pearson in the first rays of morning light.

Canadian carrier WestJet Cargo will launch its new Priority product from November 4. It gives eligible cargo top priority for loading and transport, guaranteeing that shipments travel on specific flights and is designed to meet the needs of industries requiring fast, reliable transportation of critical goods, such as healthcare and manufacturing.

Priority offers reduced tender cut-off times at WestJet Cargo’s main hubs—Calgary, Vancouver and Toronto and  Westjet plans to expand to more hubs in the future. For narrowbody flights, the cut-off time is shortened to two hours before departure instead of the usual three hours, while widebody flights require three hours instead of the usual six. In the unlikely event that a Priority shipment does not fly as confirmed, the Priority charge will be fully refunded.